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HR
Published on
December 8, 2022

3 Ways AI is Revolutionizing HR Today and Tomorrow

How will Artificial Intelligence impact Human Resources?
Contributors
Line Thomson
Founder & senior People Partner
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AI is a broad term of all forms of demonstrated intelligence by machines. It encapsulates everything from simple customer-service queries to sophisticated deep learning networks. It has been around since the 1940’s and has become a real hype in the last ten to twenty years. The problem with AI is, is that it is something like the internet in the 1980’s: everybody is talking about it, little people actually know what they are talking about, and even less people are getting business value out of it. Today we find AI in: self-driving cars, chat-bots answering questions, email spam filters and more. In this blog I will try and make an attempt to belong to the second category and show you where AI stands right now in HR and where I believe it will go to.  

Firstly, let’s start off with a quick note for sceptics towards AI and their idea that robots will take over the world, as Hollywood shows us in movies like ‘I, Robot’, ‘Terminator’, and ‘The Matrix’. Experts themselves have no idea when we can achieve Artificial General Intelligence (AGI), as in the movie robots, and are guessing somewhere near the end of this century or even after that. Furthermore, they argue that it is simply impossible for us to create beings which think like us because of one simple reason: we know very little our own brain. In other words; we almost know nothing about our brains, let alone reproducing them. Now that’s out of the way, let’s see where we are today in HR.  

Where we are today

Today AI is being used within HR on a limited scale, let’s start of by looking at recruitment. There are already algorithms who help recruiters source the right candidates and there are also applications which can scan resumes and search for certain key words and sentences indicating that he or she has the right profile. Another feature of AI which is currently being used is in the first stages of contact with a candidate. You can think of automated messaging, scheduling interviews, providing ongoing feedback about the recruitment process and answering their questions in a chat function. The main idea behind these simple tasks is to reduce bias and save recruiters time which they can spend on more important tasks, such as: assessing cultural fit, holding technical interviews and finding qualified referrals.  

AI is also being used within HR as a chatbot for general HR-related inquiries (such as Una from Unilever). These bots function as first-line HR support for all your employees. Another interesting development is the use of VR (Virtual Reality) within HR. It is being used to simulate real-life scenarios and test, measure and improve behaviour. VR is and will be an integral part of training for real-life situations and how your employees will handle them. The idea behind these developments is to, yet again, relieve your HR employees from simple tasks, assignments, and recorded training sessions and let them focus on the harder tasks, such as talent development and culture building.

Finally, there are also early signs of applications which analyse the data and computer activity of employees to predict who is thinking about leaving the company and when. The idea behind it is that with big data analysis you can see which digital office behaviour indicates that somebody is thinking about quitting the company. This will allow your HR employees to take up contact with the individual to see if there is anything that can be done to change the individuals mind or if you need to think about a mutual agreement on ending the employment and start looking for a replacement. In this sense it is important because these early signs can let you be ahead of the curve so you can have a smooth transition from one employee leaving and a new one taking his or her place.  

Want to find more on where AI stands in HR today? Have a look at this article from the HR Exchange Network.  

Where we will go in the future

In the short term the abovementioned methods will become more sophisticated. So automated sourcing, resume scanning, messaging, chatbots, VR training and employee data analysis will be able to direct you towards more specific answers. We all know the frustration of a chatbot which just keeps you sending to the same general page on the topic from the FAQ, while the info you really need is somewhere else. Just as anything in real life, that on its own will take time. The AI will need time learning from the input that we give it.  

More interestingly, I believe that AI will also have a place in face-to-face contact with the first interviews. I think that companies like Future Robotics will also introduce their life-like customer service robots in the realm of HR. This can be via a digital setup or even in person. The robot will deal with the basic questions which get asked in a first interview. Algorithms will then analyse the answers given to see which candidate made the best first impression. Additionally, I also think that VR sessions can be used to test candidates on their capabilities into handling different situations. The upside here is that it takes out all personal bias from a recruiter’s perspective towards the candidate.  

Another thing that AI will bring HR is new jobs. Up until now I have only described AI as a possibility of downsizing activities and how it might replace jobs in the future. On the other hand, it opens up opportunities for HR to be a real tool to increase the productivity of your company. The future of HR will be more focussed towards behaviour, culture, ethics and values and how these can be pointed in the direction which makes sense for your business. Those areas of focus are, not unimportantly, also the main reasons of motivation on how you motivate somebody to JOIN and STAY in your company, so therefore it should be the main focus of your HR department.  

Want to find out more about present and upcoming trends of AI in HR? Have a look at this article from Forbes.  

In conclusion

For now, I am not ready to board the hype train about scientific robots who think and act like humans. I do think however that AI will clear up routine tasks for us which will leave us in HR time to deal with more important issues, such as creating the right culture, stimulating and describing right behaviour and increasing productivity. Do you not want to wait ten to twenty years until AI clears up your HR department’s time for these issues? Contact us and see how we can help you to develop the right culture, motivate right behaviour and increase productivity.

How our workplaces will change in the future and what that means for our personal lives

If you do a quick search on the internet you will find countless articles on the workplace of the future. It is flooded with blogs on working remotely, AI impacting work, and working more data driven (I also wrote a few blogs on those).

So today I want to talk about something different, on how the workplace will look like if we are used to working remotely, working with AI, and working data driven. In this blog I will take a shot at the social impact of these evolutions and talk about future hierarchies and decision making, how working will be more intertwined with our personal lives, and how human contact and wellbeing will become more and more important in our work lives.  

Hierarchies and decisions

Currently decisions are still made in hierarchical structures where one person’s input might weigh heavier than another. Of course, there are differences in how steep hierarchical structures are, from very tall hierarchies (still mostly common in Asia and parts of America) to flat hierarchies (still mostly common in Europe).

In the workplace of the future, I believe that the hierarchical structures will not disappear, but change in form and appearance. In this sense the traditional manager will be replaced by groups and teams who check each other’s behaviour and performance. Driven by data and AI they will take decisions based upon crowd-based intelligence instead of hierarchical positions.

In a similar fashion, bonusses and salaries will not be a result of negotiations and charisma, but from data-based performance and team approval. There will be more transparency in why certain decisions will be made and more people will be involved in the decision-making structure. This will require a simplified model of decision making as more actors will be involved.

This will make for organisations that:  

  • are more agile and can respond quicker to market trends;
  • have less internal politics and bureaucracy, and;
  • determine, plan and execute better decisions.

Want to find out more about our future hierarchies? Read this article from Collin Williams.

Work and personal life

If working remotely will be fully accepted and implemented in the future, then that will have an implication towards the division of work and personal life. I, and with me many others, believe that working remotely will be fully implemented in the future.

Beside the challenges and opportunities which that brings, this will also have an influence on the division between our work and personal life. Obvious things come to mind as the working day has no ‘solid’ start and finish anymore. So, you might pick up your laptop during the evening, do a laundry run between meetings, or go out for a coffee with the family when there is not a lot to do. This has the advantage that we can become more flexible in how and where we work, but I would argue that this can also result in a lot of new forms of stress.

Since we do not have a solid end of our working day, we will experience a constant ‘working-mode’ kind of pressure in our mind. I would therefore argue that in the workplace of the future there will be more emphasis on planning and the use of calendars to structure your workday, and that this will be required by employers to prevent needless amounts of stress.

What’s more is that I believe that retirement as we now know it, might be a thing of the past. We live in a time that the proportion of elderly population will become relatively larger and that they will live longer as well. It is technically and financially not possible anymore to maintain ‘early’ retirements anymore in the current system as most people stop working around the age of 65 (and often earlier).

This system worked when people lived up until the age of 80, but currently people are generally becoming older. What has also always baffled me is that people at the age of retirement immediately go down from a full week of working to absolutely nothing. I believe this to be a wrong way of retiring. Firstly, because stopping too early with working is detrimental for your cognitive ability (see this article). Secondly, because it drops a lot of people in a mental hole, often feeling social isolated and without a sense of purpose. Thirdly, because these people are often capable of working longer if we rethink our perception of retirement.

I believe that in the future we will go to a step-by-step retiring system, involving medical advice and personal preference. An example of this could be a long-term plan where somebody starts to work 75% at the age of 60, 50% at the age of 67, all the way down to 25% at the age of 75. Other ideas could involve different or less intense functions and shorter working days. Of course, there will be people who will read this with a bit of healthy scepticism and will say that it is physically or mentally not possible to work that long. To them I would say that their arguing is sound if they base those ideas on current-day working conditions. I would argue that future work will become less physical and mental intense due to atomization, robotization and the utilization of AI.

Human interaction and wellbeing

As technology and working methods advance towards working remotely, there will be a bigger future emphasis on human interaction and wellbeing. More and more people will look for ways to interact with colleagues as they make up a large part of their social life and life in general. We already start to see the first signs on the wall with the COVID-crisis: people start meeting up for lunch meetings again and are showing up at the office for a couple of days a week.

So, despite a global health crisis, we still long for human interaction. In the future this will mean that there will be more emphasis on events that promote human interaction despite the working-remotely working culture. Things you can think of are: regularly reoccurring teambuilding events (going from once a year to once every other week), lunch meetings, culture promoting events, working remotely in teams etcetera. The employer of the future will support this in the future as it is important to maintain the company culture and the loyalty of his or her employees.

In an ever-changing world more driven by data, we believe that more and more companies will take a vested interest in their employees’ health and wellbeing to keep them at the top of their performance. This might mean that future employers will get involved to help out their employees with personalized health programmes in accordance to how their employees sleep, eat, drink and feel. So, in this sense data will be collected at the future workplace to analyse how the employees are doing and in the same sense will personalized health plans be a part of the future workplace. You might think of personalized food plans, wellness and mindfulness programmes, and personalized ergonomic working stations.

In conclusion

In this blog I’ve tried to look beyond just stating the future ideas of working remotely, AI, and being data driven and gave a sense of the implications that these developments might have. I believe that the future workplace will be ruled by mass-intelligence, driven by data, and focussed on health, wellbeing and performance optimization of the employees.

Line Thomson
September 15, 2022
Making the case for HR on a strategic C-level; let's promote our HR managers to CEOs

Times are changing, not the products, not the machines, but our human capital is our unique selling point. So why then is the most important function in a company not occupied by a HR-professional?


In this blog I want to open a new discussion. The highest functions in companies are often occupied with professionals who often have their specialization in a certain occupation, these are often specialities in: sales, productivity, the product itself, and sometimes even finances.


However, it is very rare that we see an HR professional on the highest seat of a company (read: never). Why is that? I would argue that HR has the most important role in a company in the 21st century and therefore it only seems natural that somebody with HR-affinity holds the highest office.  


The highest office – a brief history


Historically the highest functions in previous societies were either ranked by ‘birth right’ or age. A prince was born to be a king and a farmer’s son was born to be a farmer. Additionally, the elder brother (because in those times we are not even talking about equality between genders) often held the highest regard in the family.


When we transformed from a feudal society to a capitalist society our order of who holds the highest function and why also changed. Birth right and age made place for private property and capital. In the beginning of our capitalist society, it was the people who were most skilled in their profession (artisans, craftsmen and guildsmen) who held the highest offices in their organizations.


With the industrial revolution in full force, these professionals had to make place for the people who knew most about machines and production. After the second world war these mass-producing professionals had to make place for productivity professionals. Average output and efficiency became the drive of many companies to outperform the competition.


Shortly thereafter the golden age of capitalism required professionals who knew how to handle flows of money. The highest occupation became related to financial specialization. Fast forwarding to current day, the highest office is often related to specialization in terms of sales, productivity, the product itself or finance. CEO positions are, more often than not, occupied by somebody who has a technical skill.


What is important?

Let’s do a recap, what have we had so far; we picked our leaders based upon: birth right, age, artisanry, skills related to production, productivity, finance, sales and the product itself. Are we missing something? Well, I believe we do.


Now in the 21st century human capital seems to be the most important asset for most companies. The people who walk in our hallways, sell and produce our products, facilitate finance, logistics and purchasing, it’s the people who are the beating heart of an organisation. They are our unique selling points. That has not gone unnoticed. More and more companies are busy trying to retain and develop their talent, and more and more companies are started to provide the means of doing so. Especially in niche industries, any industry remotely dealing with software and industries which require specific skills (I think this captures our entire economy), employers know how important it is to retain and develop their talent.


From this I can only conclude one thing, the most important focus of our companies now should be the people working in them. This means that we need leaders and CEO’s who not only understand HR, but who are also proficient in the HR world.


Shifting focus


Why would you go through the trouble of finding a CEO who has a focus on HR? Why do we require such emphasis? Well, because every time before us also required change and new ideas based upon what was important at that time. Now we entered the era wherein the most important part of our company is based on our people and their, often irreplaceable, talents. Society is focussed on letting each and everybody develop their talent to maximise our output. Schools, universities, training centres, they all know the importance of a development focussed approach. Therefore, it is time that companies adopt the same focus, which requires the same type of leaders.


It is therefore important that our future CEOs not just understand a recruitment process, but that they are able to build up an entire talent acquisition strategy. That they are not only able to see the value of teambuilding exercises, but that they understand how to shape and create cultural change. That they are not only concerned with training their employees to stay up to date with technologies, but that they can shape trajectory and development plans to provide opportunities for growth.


In short, it does not suffice anymore that our leaders know and do the basics. It is time that HR takes its rightful place in the centre of a company whose main unique selling point is its people. It is time that we accept that the centre stage of our time belongs to HR and development, but that also means that it is time for our HR professionals to step up to the plate. It is not enough to stand in line and to ‘offer service when asked’, HR departments need to transform themselves from administrators to proactive managers.


We need to find value which we can contribute to our employers. Find cultural problems and solve them, develop training and development strategies and empower our co-workers to be co-champions. It is only by doing so that HR will be lifted to strategic importance and that we get leaders who understand and are proficient in the realm of HR.


In conclusion


For me it is only clear that the next generation of new leaders has a background in HR. We are broadly agreeing that our human capital is in the widest sense the most important aspect of our company. We are recruiting, coaching, training and developing our employees, but to truly stand out for our employees, HR needs to be lifted to strategic importance. Therefore, I believe that we need leaders who understand this importance and have the capabilities to do so.

Line Thomson
October 19, 2022
How will COVID-19 affect the way we perceive work?

This article was originally written in September 2020.


COVID-19 has already affected companies, cities and even entire economies. Even though we are done with COVID-19, COVID-19 is not done with us. So, what does this mean for the way we perceive work?


COVID-19 has heavily impacted the way we work. I believe that, even if there will be a vaccine to the virus, there is no way we are going back to ‘what was before’. The way we work has been impacted in such a way that companies have finally recognized the value of alternative forms. It baffles me that, for some reason, we are still holding on to Dolly Parton’s nine to five dogma which was originally based on agricultural economies and even pre-historic cultures (you need natural light to hunt and grow crops). Now with the miracle of human-made light a lot of industries have the option to re-design their working days. So, in this blog I will be talking about how I will think that the way we work will be impacted (and what we are going to do with all those empty office buildings).


Working remotely


First, let’s get into the obvious. With the COVID-19 crisis many offices closed their doors, forcing people to work remotely. This often involves Zoom meetings with: people who are dressed in cosy clothes, interruptions of cat’s, children, and the occasional doorbell, and connectivity issues which makes you pull your hair out. But we have gotten used to it, more or less. The opinions are divided on how good it works. Some people want to go back to the office to socialize and others hail it as the new way of working. I am not going to take a stance in how well it works, but I am going to take a stance in whether this is a temporary phenomenon or not. Just to be clear: it is here to stay.


I think there will be some alterations in the future. Working remotely all of the time will still be an option, but I think that many people will opt for a combination of working remotely and working from the office. I think that people will be going back to the office for a part of the week to get in touch with their colleagues and stay at home for the other part to ‘really get things done’, but overall, I believe that working remotely is now an integrated part of working.


Working (very) flexible


Working remotely also opened up another door to working (very) flexible. Flexible working has already had its place in the workplace before, but the COVID-19 crisis and working remotely really accelerated this trend. It is not unusual anymore to receive messages early in the morning or late in the evening, while not being able to reach certain colleagues during the day. This sense of flexibility has opened up a sphere of ‘working a couple of hours here and there’ which means that we can restructure our entire day. What a relief for all those early birds or night owls out there!


Bringing the kids to school? No problem, work when they are to bed in the evening. Tired of recycling socks and in need of a laundry run? Easy, just run it and work a bit overtime. Still have to do groceries for the dinner of tomorrow? Fine, just get up an hour earlier, put in some work, and do groceries during your extended break.


Private and professional colliding


What working remotely and working flexible have caused is that there is not a clear distinction anymore between our private and personal life. You are not walking in an office anymore at 9AM and you are not leaving it anymore after 5PM. That is something people will have to deal with on a mental level, which is easier for some than it is for others. For people who are struggling with this, I think that lot of companies will (or should) move to a model where the teams meet (digitally) in the morning to open up the day and close down the day (digitally) in the afternoon. This brings back a mental sense of opening and closure, clearing up the blurred divide of private and professional life.


Another point that I want to make here is that there will be new models of facility, with options for people who work a lot remotely. In that sense you can think about compensation for the cost of living at home and facilities.  


Three cups of coffee a day does not cost a lot, but if you multiply with the number of days in a year, then costs begin to show themselves.



When it comes to facilities you should not only think about laptops and that kind of hardware, but also chairs, tables and ventilation. Basically, everything which turns your living room into an ergonomic working environment. I would argue that employers will also have a stake in this. Their cost of building up a workplace and providing coffee basically stays the same, but their cost of their physical buildings will go down as they can close down offices when people work permanently or flexibly, from home.


Working holidays


One form of impact that I have not heard yet is how this whole COVID-19 crisis will make us reconsider the line between work and holidays. I predict that people will rethink the way that they take holidays and how they plan their holidays, permanently. Firstly, right now, there is the obvious of not taking planes anymore and more regional travelling instead of international travelling.

But I would also argue that also the structure of our holidays will change, moving to being more flexible on holidays. Perhaps you are not able to leave the office for the entire week, take off four entire weeks in the summer, or even miss that one important meeting that distorts your family plans. So why not go to your holiday destination and work for a couple of days, one week of the four in the summer, or attend that one important meeting. I would say that combining work with holidays will become more common and it can provide a possible positive trade-off for employees (as long as they know how to properly balance it).  


Let’s talk office


Now that I have discussed the consequences for outside of the office, let’s move on to how this will impact things inside the office. First and foremost, I think that the current pandemic will influence the way we are perceiving as a hygienic working environment.

In this sense you can think about sanitation, disinfection, and ventilation, but also on policies regarding when somebody is considered healthy enough to enter the office (regarding the spread of infections). Most companies right now have a sort of ‘laissez faire’ attitude towards this issue and let employees decide when they deem themselves fit enough to enter the office.


We might move to a scenario where employers more actively encourage employees to stay away from the office when they show symptoms of a disease. Then there is of course the topic of training and education, which will also play a role. New guidelines will require training and education for your staff.


Last but not least, there are already companies who specialize themselves into making virus-free environments, such as the six-feet-office introduced by Cushman & Wakefield. Again, I believe that COVID-19 will have a lasting impression on how we regulate health in the office.


In conclusion


I believe COVID-19 has a significant impact on how we perceive ‘work’ going forward. It has shocked the working world, turned it upside down, and made us realise that there is a contingency (the idea of choice) in what we do. In a last remark, I would add that all of this is just a prelude to much larger changes which will improve the quality of our lives. If working regimes become more flexible to adapt to our preferred lifestyle, then you will notice that:

  • less and less people press themselves into public transport during rush-hour;
  • more people will move out from the cities into the countryside to work remotely;
  • we travel less to work on location (decreasing our environmental footprint);
  • people can organize their lives better to their own preference;

and this will ultimately benefit our (mental) health and wellbeing as human beings. Therefore, I embrace this change and am looking forward to keep working in the new normal.

Line Thomson
July 23, 2022

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